John Lim is a visionary, entrepreneur, impassioned educator and innovator in mobile, technology, and engagement. His endeavors are motivated by his desire to find new ways to empower others. Everything he does is driven by his passionate belief that marketers and technology professionals should create for the human FIRST. His philosophy of Create for the Human, Forget The Device, helps companies exponentially grow in the ever changing connected economy. John has successfully launched three companies and is the CEO of Life in Mobile, a multi-million dollar global company that specializes in ensuring brands achieve the highest level of consumer engagement by humanizing digital marketing. As a non-programmer marketer and admitted wannabe geek, John never ceases to innovate ahead of the curve.