Joe Chernov is a marketing leader, advisor to SaaS startups, and B2B marketing blogger / speaker, and volunteer. Chernov leads the marketing team at InsightSquared, the most awarded sales intelligence company in tech. Previously, he ran HubSpot's content team, which consisted of one of the most popular blogs in all of tech, a top-5 business podcast, and long-form content that generated 80% of the company's marketing-sourced leads. He's served as VP of Marketing for startups (Kinvey, InsightSquared) and owned the content marketing function at public companies (Eloqua, HubSpot). Additionally, Joe advises several digital marketing startups, including Node.io (intelligence for Account Based Sales and Marketing), TrackMaven (competitive intelligence software for online marketers) and Little Bird (and influencer marketing platform that helps digital marketers find the people and content that matter to their business). He also advises early stage venture capital firm Flybridge Capital, helping their high growth portfolios with their inbound marketing, content marketing, social media and demand generation strategies. Chernov writes for many popular marketing blogs and speaks at many marketing and technology industry events. He serves on the Board of Directors for anti-poaching organization Chengeta Wildlife and actively supports wildlife conservation efforts.